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Each new season of the year gives you a fresh opportunity to change your content around and optimize it. Since summer has made it to Superior Share, it’s a great time for you to start kicking your content up a notch and making it as summer-friendly as you can. The first thing you want to do is examine the sources that you can use for your Superior Share summer content by taking a look at the key sources of summer content ideas. Your inspiration can come from national and international celebrations such as holidays like Memorial Day, American Independence Day, Labor Day, Father’s Day and so on. You want to also consider other holidays, which are totally dependent on your readership. Also, depending on your reader’s particular needs and wants at the moment, you will be able to create content with targeted summer needs including information about slot machine games with summer themes, summer promotions, and more. With the beginning of summertime, you have the opportunity to come up with a summer content calendar that will help you with all your editorial necessities and chance it according to the new opportunities (games and offers) that may come up along this season. Be sure to check last year’s editorial/content and social media calendars (if available) and contrast and compare the results with other year’s or seasons. This will you insights into what’s worked and what hasn’t. Keep an eye out for our next Superior Share blog posts, as we’ll be sharing more valuable online content marketing tips, strategies and other important information!

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Your main goal when it comes to SEO is to improve your sites’ interaction with both your visitors as well as search engines. When you follow strong search engine optimization practices you’ll make it easier for search engines to successfully index, crawl, and understand your online content. To build a successful SEO campaign you’ll need to implement small changes to sections of your website. When you take a look at these changes individually, these they might seem like cumulative improvements, however when these are all combined with other optimizations to your site, they’re bound to have a much more palpable effect on your website’s user experience and behavior in organic search results. When you’re thinking about your optimization decisions, above all, you want to think about what your visitors want and like. Your website’s success is all about your visitors or readers and these are the people that are making use of search engines to find you. SEO is all about being determined to make your site work in relation to visibility in search engines, nevertheless your visitors are the ones that really make things happen, and not search engines. In our next blog post we’ll be taking a closer look at the different optimization practices (such as creating unique page titles, meta tags, improving site structure and more) that will help you improve your Superior Share affiliate content.

When you think about what content in Content Marketing is, the answer to this is that it can truly be anything as there have been many debates online as to what is actually content and what isn’t. For instance, blog articles are considered to be content, and the same goes for videos and infographics (although many consider the latter to be dying). And while Social Media posts are also considered to be content, not every single tweet will have the same value in regards to content. Now that we’ve covered some Content Marketing road, it’s a good time to take a closer look at SEO and how it is linked to your content. As you probably know by now, SEO stands for Search Engine Optimization and it’s the intricate process of optimizing a website and it’s content so that it can attract more website traffic from search engine result pages. The different search engines (such as Google, Bing, Yahoo search, Ask) decide how to rank your website content based on the amount of links from other websites to yours and the amount of related keywords in the copy on your site. However, as you correctly assume, things are actually a little more complicated than this. Implementing the proper SEO techniques and strategies to your site will allow you to improve the ranking of your site. And how do you do this? By improving keyword density for specific keywords, by providing more content for specific keywords and by generating backlinks to your site. We will dive deeper into SEO in our next Superior Share blog installment. Stay tuned!

As you now know, from our previous Superior Share blog installments, the first thing you need to do in order to achieve a successful strategy of LSI keyword implementation for SEO, is to pinpoint the main keyword or keywords that you wish to target. Keyword research is a vital step towards creating the best content possible. As you progress, you want to look for the Related LSI keywords (rLSI) and Synonymous LSI keywords (sLSI) terms to that of your main keywords. The rLSI are used to diversify your articles and broaden its information, while the sLSI keywords are used to enhance the keyword density of the term you want to rank for. When you think about LSI keywords for search engine optimization you want to be creating content with a double purpose. The first goal is to have your readers in mind, but you also want to be thinking about how search engines, such as Google, will react. Take a closer look at your rLSI terms and search for concepts or topics that are vital and related to the main keyword. When you have these new themes you can then create content that covers all of these ideas. In turn, you’ll have the chance to create useful content that makes use of LSI keywords. You also want to share keyword density of your keywords with your synonymous LSI phrases. Use these sLSI keywords less regularly than your main keyword phrase. Don’t forget to continue adding your keywords in your H1 and H2 tags and also include these at lease once above the fold. Furthermore, be sure to always add your keywords in your meta-data (title tags) and semantic-markup. Stay tuned for new Superior Share blog installments as we’ll continue with more helpful tools on social media marketing, SEO, content marketing […]

In a previous Superior Share blog installment we mentioned the use of LSI (Latent Semantic Indexing) keywords. In order to be able to create a successful web content and SEO strategy, you need to truly understand what these LSI keywords are and how to implement them for SEO. LSI Keywords are the related keywords for a particular keyword you’re going to use and a vital part of the Google algorithm. The vast majority of the search engines we use today, such as Google, look at LSI Semantics to decide the relationship between different parts of the web content. LSI keywords help Google get the meaning of the written content on a site, and it also had to do with search relevancy. In the early days, keywords would easily rank a webpage simply by being inserted repeatedly into one article. But now we know that Google punishes those who do just that and there’s a strong tendency to avoid keyword stuffing and over-optimizing. We also know that Google has confirmed that when you use more LSI keywords, your page will typically rank better. Keep in mind that people are searching for the same keyword in different ways, however a page needs to include all the other relevant keywords. There are many different LSI keyword tools out there, and one of these is the Google search box. Still, you need to know how to use this tool in your advantage as you can find LSI keywords from simple Google search suggestions. In addition, you’ll also be able to find them from related searches at the bottom of the SERP (Search Engine Results Page). In our next Superior Share article, we’ll go deeper into how to successfully implement LSI Keywords for a correct SEO strategy

An effective content strategy is all about creating the right content and getting it across the correct audience at the right time. However, you also want to think about content quality. When building your social media strategy, content is key. When you’re creating your copy you’re thinking about conveying information while inspiring trust and loyalty to your product, company or brand. Most importantly, you want to engage the reader. It’s of vital importance to recognize that the way you speak to your readers will have a tremendous effect. Your content must seem detailed and sincere. When it comes to building a social media strategy you want to keep in mind that when people visit your page they will be looking for something that differentiates your company from the rest. Don’t just use the most common pages such as Facebook, Instagram, Pinterest, Twitter or Google Plus. There are many other social media platforms out there – such as Linkedin, YouTube, and Flickr – that can help you expand your social media positioning. Remember to add content to your blog at a comfortable pace. Constantly updating new material will keep your readers active and engaged. Feel free to schedule your blog or social media posts in advance so you’ll always have fresh content in sight. We’ll discuss more in future Superior Share blog installments about creating content with a consistent voice that conveys the characteristics of your company in a style appropriate to your readers.

When you’re considering a successful online marketing campaign, you want to make sure that you’re getting more search traffic. In order to achieve this, there are specific steps you can take to boost your website search traffic. As we’ve explained in the past, the most powerful and effective way to increase it is by writing SEO friendly content. Search Engine Optimization friendly content is that content that is properly optimized without spamming. Coming up with content that’s Google friendly is simple if you’re able to stick with the correct strategies. If can write content without causing any damage to your readership, then you’ll be able to increase traffic to your website and also bring more leads and sales. The very first step you need to follow is to do a comprehensive keyword research. Being able to find the correct keywords is what will first and foremost increase your website search traffic. Making use of keyword research such as Google’s Keyword Planner, Word Tracker and the likes, will help you find the best keywords to increase your organic traffic. After you’ve done your keyword research, it’s time to learn about using LSI (latent semantic indexing) keywords and the use of these rather than using keyword stuffing, which will quickly get you penalized by Google. LSI keywords are the relevant terms to your targeted keywords, or synonymous terms. These are based on user search patterns and behavior and the way that one keyword search is linked to another keyword search. You want to avoid repeating the same keyword (or keyword stuffing) over again and again in hopes of ranking well. We’ll continue with more SEO and marketing strategy tips on our next Superior Share blog post.