By now we’re sure that you’re more than aware of the fact that digital marketing – otherwise known as online marketing — is any type of marketing provided via an Internet, mobile or tablet device. Digital marketing is intricate and is composed of various elements that must be incorporated into your general marketing plan. Hence, it’s strongly suggested that you establish your Superior Share plans and associated strategies around the four pillars of digital marketing, which are: content, communication, community and commerce.

In 2016 your competitors are an important source of information when you’re thinking about setting up your Superior Share online marketing strategy. If your competitors are having success, you’re going to want to evaluate what they are doing on the different social media platforms, in regards to their website content and their blogs, and you’re going to want to use it and apply it to your own strategy.