In 2016 your competitors are an important source of information when you’re thinking about setting up your Superior Share online marketing strategy. If your competitors are having success, you’re going to want to evaluate what they are doing on the different social media platforms, in regards to their website content and their blogs, and you’re going to want to use it and apply it to your own strategy.

Keep in mind that to maintain relevancy and boost your offering, you want to follow what’s trending in social media and what is relevant on news sites, and feel compelled to write related articles and use hashtags on Twitter, Facebook and Instagram. This can be a truly powerful way to position your brand among the top search results. However, it can also be a problem with many chances for errors. You want to choose your news wisely.

A common strategy is for you to organize sources and articles into lists, which will then be shared with your audience. This has the double benefit of being relatively simple to compose and can help build an association with other content creators. These lists and groups of resources can be a beneficial way of both providing your readers with tools they can use for their own success and showing your brand truly values relationships above quick earnings.

More about online content marketing tips in our next Superior Share blog installments! Stay tuned!