By now we’re sure that you’re more than aware of the fact that digital marketing – otherwise known as online marketing — is any type of marketing provided via an Internet, mobile or tablet device. Digital marketing is intricate and is composed of various elements that must be incorporated into your general marketing plan. Hence, it’s strongly suggested that you establish your Superior Share plans and associated strategies around the four pillars of digital marketing, which are: content, communication, community and commerce.

2016 is almost here and it’s time to take a look at the final SEO trends that will rule your Superior Share online marketing strategy this New Year. As Search Engine Optimization continues to move to include new technologies and platforms, next year it will be increasingly important for your brand to be on top of them all. Currently Twitter is testing a new feature called Moments, which will add posts, images, and videos from live events and ongoing news stories into a single channel for users to see. In other words, in 2016 people will actually become content creators, and other users can see events unfolding firsthand.