An effective content strategy is all about creating the right content and getting it across the correct audience at the right time. However, you also want to think about content quality. When building your social media strategy, content is key.

When you’re creating your copy you’re thinking about conveying information while inspiring trust and loyalty to your product, company or brand. Most importantly, you want to engage the reader. It’s of vital importance to recognize that the way you speak to your readers will have a tremendous effect. Your content must seem detailed and sincere.

When it comes to building a social media strategy you want to keep in mind that when people visit your page they will be looking for something that differentiates your company from the rest.

Don’t just use the most common pages such as Facebook, Instagram, Pinterest, Twitter or Google Plus. There are many other social media platforms out there – such as Linkedin, YouTube, and Flickr – that can help you expand your social media positioning.

Remember to add content to your blog at a comfortable pace. Constantly updating new material will keep your readers active and engaged. Feel free to schedule your blog or social media posts in advance so you’ll always have fresh content in sight.

We’ll discuss more in future Superior Share blog installments about creating content with a consistent voice that conveys the characteristics of your company in a style appropriate to your readers.