The SEO world is constantly changing. And in this ever-changing and volatile SEO world, Superior Share online marketing strategy needs to be up to date with what’s happening and what will happen in the New Year to come. As a matter of fact, every single month something new seems to change things around and this should always be our driving force to reevaluate what’s important and what’s not. When we look at what was going on SEO wise back in 2011, it really doesn’t have much in common with best practices today. However, it’s important to keep in mind that many of today’s best practices will be relevant for the long run. As 2015 comes to an end, it’s vital for you to consider which elements of your SEO campaign will be relevant throughout 2016 and which ones might expire or change in unfamiliar ways. This year we witnessed many changes to the Search Engine Optimization landscape, from tweaks and tugs here and there to ranking factors to changes in potential visibility. In the New Year to come you can expect more changes similar to these. When we take a closer look at what’ going on, we can determines search engine’s – such as Google – priorities, and use these to estimate changes that will happen in the near future. For one, 2016 will have social media becoming an even bigger asset for your strategy, as it will have more importance in the search visibility area. At the present time, social media probably plays a minimal role in directly influencing your rankings, though it likely plays strong indirect roles in doing so. Bigger social signals (for instance, users actually sharing your content or interacting and networking with your brand) are helpful when it comes to ranking higher, but in general, […]

When you’re thinking about your Superior Share online casino, affiliate and marketing strategies, you want to rank in the top results of search engines. In simple terms, there’s really no way around it! But worry not, a great strategy is something you can start applying today and if stick with it, you’ll experience positive results. If you want your business to be successful, you want to keep your SEO sharp and running at all times. However, there are many things you could be doing wrong and not even know you’re doing it. Let’s take a look at some popular beliefs or SEO myths that need to be debunked ASAP! First of all, you need to forget about the death of the keyword. Even though keywords may have lost their number one spot in the SEO world, you’re still going to need to do some keyword research. However, you now want to focus on LSI or semantic searching – which we’ll be discussing further in next Superior Share blog installments. Another myth we want to bury is that longer copy is the way to go and that it tends to convert better. But the truth is that length isn’t important at all. In reality, Google doesn’t count words on a page to determine ranking as it even searches 140-character Twitter posts. Keep in mind that even the shortest article is able to generate tons of traffic, shares and comments, all of which will affect placement. What you want to remember is that SEO copywriting content needs to be unique and interesting, regardless of the length. Learn more about organic and paid results in our next Superior Share blog post.

Last week we talked about how creating top-notch content and mixing it with strong search engine optimization will work wonders for your online marketing strategy. And this week we’d like to dive in deeper and look at some of the writing techniques that will boost your approach. We mentioned how creating a content calendar helps you keep track of important events you want to be writing about. A calendar will also force you to research your keywords and topics. And since you are writing all your engaging headlines in advance and have a wider scope of your content, you will be avoiding repetition, and most importantly there will be continuity. Finally, if you are doing the right things, your web page and site will attract and maintain more visitors. You also want to create outlines as creating detailed ones for your articles, blog posts, and web copy in advance will help you broaden your online marketing strategy. First of all, this saves you time and effort. It gives you a chance to structure your content for better readability and SEO. Moreover, it makes you think about the messages that you want to convey in your SEO writing and helps you avoid all that unwanted fluff. Let’s talk more about creating outlines and thinking about your audience in our next Superior Share blog installment. Care to join us?

When it comes to online marketing, creating superb content and search engine optimization are still going to work wonders for you. Why? Well, you don’t want to be part of the crowd that appears on page 35 of Google’s search results. Right? You want to be the person that appears on the very first page when folks search for your offering. But you also want to take into account that if your texts aren’t worth reading these aren’t doing you any favors and your page one rankings wont mean a thing. Your main goal when it comes to your Superior Share online marketing strategy is to strike the right balance when creating quality content. This is content that people are going to want to read and search engines will want to index. If you get this balance right, you’re likely to achieve your objetives. Your balanced marketing plan begins with optimal SEO writing techniques and ways to create better content. Firstly, don’t be afraid of using a calendar and especially a content calendar. Create one that gives you a chance to build a plan and focus on your weekly, monthly and even yearly writing activity. This will give you the chance to plan around important dates, pinpoint gaps in your strategy, and keep up with publishing consistency, which is vital for both readers and SEO. Find out more about Superior Share SEO writing techniques in our next blog post!

By now we’re sure you know that well-grounded SEO strategies lead to online success and the growth of your business. However, with the constant evolution of the web and search engines, it’s not easy to know what a truly well-grounded SEO strategy really is. To make things easier on yourself, you want to always be up-to-date with changes and stick to industry best practices. Let’s start by pointing out 3 proven SEO strategies you can start implementing right away in order for you to increase traffic, leads, and conversions, as well as strengthen your online reputation. 1. Optimizing for mobile should be one of your top priority SEO strategies as mobile has become the leading digital platform. Internet usage on mobiles such as iPhones, Android or Tablet devices is now exceeding desktop usage, and Google prefers responsive and mobile-optimized websites. 2. Focus on tracking ROI metrics instead of solely tracking keyword rankings. You want to ask yourself if those keywords are generating leads and if they’re capturing new sales and business. 3. Keep in mind that you want to build fewer and better links since inbound links have always been a Google ranking signal. But also remember that link quality is crucial. A few amount of links from trusted authority sites work much better than many links from mediocre sites. We’ll take a look at other SEO strategies that will help you boost your business in our next Superior Share online casino affiliate blog installment. Stay tuned!

When you think about what content in Content Marketing is, the answer to this is that it can truly be anything as there have been many debates online as to what is actually content and what isn’t. For instance, blog articles are considered to be content, and the same goes for videos and infographics (although many consider the latter to be dying). And while Social Media posts are also considered to be content, not every single tweet will have the same value in regards to content. Now that we’ve covered some Content Marketing road, it’s a good time to take a closer look at SEO and how it is linked to your content. As you probably know by now, SEO stands for Search Engine Optimization and it’s the intricate process of optimizing a website and it’s content so that it can attract more website traffic from search engine result pages. The different search engines (such as Google, Bing, Yahoo search, Ask) decide how to rank your website content based on the amount of links from other websites to yours and the amount of related keywords in the copy on your site. However, as you correctly assume, things are actually a little more complicated than this. Implementing the proper SEO techniques and strategies to your site will allow you to improve the ranking of your site. And how do you do this? By improving keyword density for specific keywords, by providing more content for specific keywords and by generating backlinks to your site. We will dive deeper into SEO in our next Superior Share blog installment. Stay tuned!

An effective content strategy is all about creating the right content and getting it across the correct audience at the right time. However, you also want to think about content quality. When building your social media strategy, content is key. When you’re creating your copy you’re thinking about conveying information while inspiring trust and loyalty to your product, company or brand. Most importantly, you want to engage the reader. It’s of vital importance to recognize that the way you speak to your readers will have a tremendous effect. Your content must seem detailed and sincere. When it comes to building a social media strategy you want to keep in mind that when people visit your page they will be looking for something that differentiates your company from the rest. Don’t just use the most common pages such as Facebook, Instagram, Pinterest, Twitter or Google Plus. There are many other social media platforms out there – such as Linkedin, YouTube, and Flickr – that can help you expand your social media positioning. Remember to add content to your blog at a comfortable pace. Constantly updating new material will keep your readers active and engaged. Feel free to schedule your blog or social media posts in advance so you’ll always have fresh content in sight. We’ll discuss more in future Superior Share blog installments about creating content with a consistent voice that conveys the characteristics of your company in a style appropriate to your readers.

When you’re considering a successful online marketing campaign, you want to make sure that you’re getting more search traffic. In order to achieve this, there are specific steps you can take to boost your website search traffic. As we’ve explained in the past, the most powerful and effective way to increase it is by writing SEO friendly content. Search Engine Optimization friendly content is that content that is properly optimized without spamming. Coming up with content that’s Google friendly is simple if you’re able to stick with the correct strategies. If can write content without causing any damage to your readership, then you’ll be able to increase traffic to your website and also bring more leads and sales. The very first step you need to follow is to do a comprehensive keyword research. Being able to find the correct keywords is what will first and foremost increase your website search traffic. Making use of keyword research such as Google’s Keyword Planner, Word Tracker and the likes, will help you find the best keywords to increase your organic traffic. After you’ve done your keyword research, it’s time to learn about using LSI (latent semantic indexing) keywords and the use of these rather than using keyword stuffing, which will quickly get you penalized by Google. LSI keywords are the relevant terms to your targeted keywords, or synonymous terms. These are based on user search patterns and behavior and the way that one keyword search is linked to another keyword search. You want to avoid repeating the same keyword (or keyword stuffing) over again and again in hopes of ranking well. We’ll continue with more SEO and marketing strategy tips on our next Superior Share blog post.