Each new season of the year gives you a fresh opportunity to change your content around and optimize it. Since summer has made it to Superior Share, it’s a great time for you to start kicking your content up a notch and making it as summer-friendly as you can. The first thing you want to do is examine the sources that you can use for your Superior Share summer content by taking a look at the key sources of summer content ideas. Your inspiration can come from national and international celebrations such as holidays like Memorial Day, American Independence Day, Labor Day, Father’s Day and so on. You want to also consider other holidays, which are totally dependent on your readership. Also, depending on your reader’s particular needs and wants at the moment, you will be able to create content with targeted summer needs including information about slot machine games with summer themes, summer promotions, and more. With the beginning of summertime, you have the opportunity to come up with a summer content calendar that will help you with all your editorial necessities and chance it according to the new opportunities (games and offers) that may come up along this season. Be sure to check last year’s editorial/content and social media calendars (if available) and contrast and compare the results with other year’s or seasons. This will you insights into what’s worked and what hasn’t. Keep an eye out for our next Superior Share blog posts, as we’ll be sharing more valuable online content marketing tips, strategies and other important information!
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When you think about what content in Content Marketing is, the answer to this is that it can truly be anything as there have been many debates online as to what is actually content and what isn’t. For instance, blog articles are considered to be content, and the same goes for videos and infographics (although many consider the latter to be dying). And while Social Media posts are also considered to be content, not every single tweet will have the same value in regards to content. Now that we’ve covered some Content Marketing road, it’s a good time to take a closer look at SEO and how it is linked to your content. As you probably know by now, SEO stands for Search Engine Optimization and it’s the intricate process of optimizing a website and it’s content so that it can attract more website traffic from search engine result pages. The different search engines (such as Google, Bing, Yahoo search, Ask) decide how to rank your website content based on the amount of links from other websites to yours and the amount of related keywords in the copy on your site. However, as you correctly assume, things are actually a little more complicated than this. Implementing the proper SEO techniques and strategies to your site will allow you to improve the ranking of your site. And how do you do this? By improving keyword density for specific keywords, by providing more content for specific keywords and by generating backlinks to your site. We will dive deeper into SEO in our next Superior Share blog installment. Stay tuned!