When you think about what content in Content Marketing is, the answer to this is that it can truly be anything as there have been many debates online as to what is actually content and what isn’t. For instance, blog articles are considered to be content, and the same goes for videos and infographics (although many consider the latter to be dying). And while Social Media posts are also considered to be content, not every single tweet will have the same value in regards to content.

Now that we’ve covered some Content Marketing road, it’s a good time to take a closer look at SEO and how it is linked to your content. As you probably know by now, SEO stands for Search Engine Optimization and it’s the intricate process of optimizing a website and it’s content so that it can attract more website traffic from search engine result pages.

The different search engines (such as Google, Bing, Yahoo search, Ask) decide how to rank your website content based on the amount of links from other websites to yours and the amount of related keywords in the copy on your site. However, as you correctly assume, things are actually a little more complicated than this.

Implementing the proper SEO techniques and strategies to your site will allow you to improve the ranking of your site. And how do you do this? By improving keyword density for specific keywords, by providing more content for specific keywords and by generating backlinks to your site.

We will dive deeper into SEO in our next Superior Share blog installment. Stay tuned!