When you think about what content in Content Marketing is, the answer to this is that it can truly be anything as there have been many debates online as to what is actually content and what isn’t. For instance, blog articles are considered to be content, and the same goes for videos and infographics (although many consider the latter to be dying). And while Social Media posts are also considered to be content, not every single tweet will have the same value in regards to content. Now that we’ve covered some Content Marketing road, it’s a good time to take a closer look at SEO and how it is linked to your content. As you probably know by now, SEO stands for Search Engine Optimization and it’s the intricate process of optimizing a website and it’s content so that it can attract more website traffic from search engine result pages. The different search engines (such as Google, Bing, Yahoo search, Ask) decide how to rank your website content based on the amount of links from other websites to yours and the amount of related keywords in the copy on your site. However, as you correctly assume, things are actually a little more complicated than this. Implementing the proper SEO techniques and strategies to your site will allow you to improve the ranking of your site. And how do you do this? By improving keyword density for specific keywords, by providing more content for specific keywords and by generating backlinks to your site. We will dive deeper into SEO in our next Superior Share blog installment. Stay tuned!
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When you’re considering a successful online marketing campaign, you want to make sure that you’re getting more search traffic. In order to achieve this, there are specific steps you can take to boost your website search traffic. As we’ve explained in the past, the most powerful and effective way to increase it is by writing SEO friendly content. Search Engine Optimization friendly content is that content that is properly optimized without spamming. Coming up with content that’s Google friendly is simple if you’re able to stick with the correct strategies. If can write content without causing any damage to your readership, then you’ll be able to increase traffic to your website and also bring more leads and sales. The very first step you need to follow is to do a comprehensive keyword research. Being able to find the correct keywords is what will first and foremost increase your website search traffic. Making use of keyword research such as Google’s Keyword Planner, Word Tracker and the likes, will help you find the best keywords to increase your organic traffic. After you’ve done your keyword research, it’s time to learn about using LSI (latent semantic indexing) keywords and the use of these rather than using keyword stuffing, which will quickly get you penalized by Google. LSI keywords are the relevant terms to your targeted keywords, or synonymous terms. These are based on user search patterns and behavior and the way that one keyword search is linked to another keyword search. You want to avoid repeating the same keyword (or keyword stuffing) over again and again in hopes of ranking well. We’ll continue with more SEO and marketing strategy tips on our next Superior Share blog post.