When you’re considering a successful online marketing campaign, you want to make sure that you’re getting more search traffic. In order to achieve this, there are specific steps you can take to boost your website search traffic. As we’ve explained in the past, the most powerful and effective way to increase it is by writing SEO friendly content. Search Engine Optimization friendly content is that content that is properly optimized without spamming. Coming up with content that’s Google friendly is simple if you’re able to stick with the correct strategies. If can write content without causing any damage to your readership, then you’ll be able to increase traffic to your website and also bring more leads and sales. The very first step you need to follow is to do a comprehensive keyword research. Being able to find the correct keywords is what will first and foremost increase your website search traffic. Making use of keyword research such as Google’s Keyword Planner, Word Tracker and the likes, will help you find the best keywords to increase your organic traffic. After you’ve done your keyword research, it’s time to learn about using LSI (latent semantic indexing) keywords and the use of these rather than using keyword stuffing, which will quickly get you penalized by Google. LSI keywords are the relevant terms to your targeted keywords, or synonymous terms. These are based on user search patterns and behavior and the way that one keyword search is linked to another keyword search. You want to avoid repeating the same keyword (or keyword stuffing) over again and again in hopes of ranking well. We’ll continue with more SEO and marketing strategy tips on our next Superior Share blog post.