As you now know, from our previous Superior Share blog installments, the first thing you need to do in order to achieve a successful strategy of LSI keyword implementation for SEO, is to pinpoint the main keyword or keywords that you wish to target. Keyword research is a vital step towards creating the best content possible. As you progress, you want to look for the Related LSI keywords (rLSI) and Synonymous LSI keywords (sLSI) terms to that of your main keywords. The rLSI are used to diversify your articles and broaden its information, while the sLSI keywords are used to enhance the keyword density of the term you want to rank for. When you think about LSI keywords for search engine optimization you want to be creating content with a double purpose. The first goal is to have your readers in mind, but you also want to be thinking about how search engines, such as Google, will react. Take a closer look at your rLSI terms and search for concepts or topics that are vital and related to the main keyword. When you have these new themes you can then create content that covers all of these ideas. In turn, you’ll have the chance to create useful content that makes use of LSI keywords. You also want to share keyword density of your keywords with your synonymous LSI phrases. Use these sLSI keywords less regularly than your main keyword phrase. Don’t forget to continue adding your keywords in your H1 and H2 tags and also include these at lease once above the fold. Furthermore, be sure to always add your keywords in your meta-data (title tags) and semantic-markup. Stay tuned for new Superior Share blog installments as we’ll continue with more helpful tools on social media marketing, SEO, content marketing […]

In a previous Superior Share blog installment we mentioned the use of LSI (Latent Semantic Indexing) keywords. In order to be able to create a successful web content and SEO strategy, you need to truly understand what these LSI keywords are and how to implement them for SEO. LSI Keywords are the related keywords for a particular keyword you’re going to use and a vital part of the Google algorithm. The vast majority of the search engines we use today, such as Google, look at LSI Semantics to decide the relationship between different parts of the web content. LSI keywords help Google get the meaning of the written content on a site, and it also had to do with search relevancy. In the early days, keywords would easily rank a webpage simply by being inserted repeatedly into one article. But now we know that Google punishes those who do just that and there’s a strong tendency to avoid keyword stuffing and over-optimizing. We also know that Google has confirmed that when you use more LSI keywords, your page will typically rank better. Keep in mind that people are searching for the same keyword in different ways, however a page needs to include all the other relevant keywords. There are many different LSI keyword tools out there, and one of these is the Google search box. Still, you need to know how to use this tool in your advantage as you can find LSI keywords from simple Google search suggestions. In addition, you’ll also be able to find them from related searches at the bottom of the SERP (Search Engine Results Page). In our next Superior Share article, we’ll go deeper into how to successfully implement LSI Keywords for a correct SEO strategy