Email newsletter marketing is very much alive. As a matter of fact, many of our Superior Share online casino affiliates still believe newsletters are just as important as ever. While social media and blogging are still #1 in the list of popularity these days, email continues to be one of the most powerful tools to keep and retain your loyal audience or customer base. The subscription-based nature of email gets you inside your customers’ inner circle without raising their guard, which increases the potential for success – and the backlash if you do it wrong. If you want to minimize the possible backlash that may come from sending email newsletters, and your also want to truly make the most of your email list, then there are two words you want to keep in mind: email etiquette. Let’s start with the three basics: 1. Always get permission from your readers/customer base. Keep in mind at all times that whenever you send promotional newsletters to any contacts and you don’t have their permission, you are violating anti-spam law as well as angering potential customers. 2. Make your newsletters personal. Adding a nice personal touch to your newsletters will help you build a relationship with your subscribers and hence make them trust you more. And the way we see it, the more they trust you, the more they’re going to want to take advantage of that online slots promotion you’re trying to put out there. 3. Another great tip is to always add that unsubscribe option. This feature must be available in every single email or newsletter you send out. Why? Well, it just goes hand in hand with proper email etiquette and showing respect for your subscribers as long as you’re not too spammy, you shouldn’t worry about your unsubscribe rate anyway. […]

If you’re anything like our successful Superior Share affiliates, you’re always looking for ways to generate more business, leads and sales. You want to be the one who brags about the recent success you’ve had with conversion improvement and how you’ve managed to effectively and favorably establish your brand. But in order to get there, you know that you need to keep your eye on a strong content marketing strategy. Let’s take a look at the top 3 online content marketing strategy tips that will seal the deal with your customers and help you continue building your brand. 1. Take a Closer look at Your Possible Audience When you’re using content as a marketing tool, your main objective is to you’re your current customers happy and bring in new ones. When you finally learn how to connect with these expected individuals you’ll have a solid base of what an effective content strategy should be. 2. Expand the Reach of Your Services With Relevant Material In order for you to truly exploit your offering you always want to remember that fresh, interesting and relevant content is key. The information on your site should ring a bell with your customers on all possible levels. 3. Keep Your Eye on Content Integrity Give your audience the respect they deserve and keep your content smart, informative and up to date. No one wants to read spam and no one will. The more honest and interesting your copy, the more your readers will value your product, company and offering. Continue reading our Superior Share blog to learn more about keeping your online content marketing strategy effective. Ask yourself this; does your company even have a content marketing strategy? If the answer is no, we’ll discuss a little more about building one from scratch.

Even is you consider yourself to be an expert –or somewhat of a connoisseur— in the online marketing world, at times you might feel lost as to what to integrate next into your Superior Share campaign. While you may come to a point when you know that it’s time to bring in something extra to your content marketing strategy, at times you might be left to wonder what to do next. In this day and age, you have to seriously consider being an early adopter of something such as Facebook Insights – a paid tool for those online casino marketers wanting to track user interaction on their Facebook Fan Page. When we’re talking about social media networks as information or data repositories, you want to remember that Facebook is packed with everyone’s interests, lifestyles, personal choices, education, background and much more. Hence, taking advantage of Facebook Insights could very well give you that extra edge that you’re looking for by looking into a little further into your audience. Another way to go is one that you might not have considered in the past. Perhaps it’s time for you to make use of one of the most powerful online marketing tools: perform a reset. Your blog or content might be dying and this might not be entirely your fault, it just means time to take a closer and deeper look at your content strategy. Your audience will forgive you and appreciate your offering even more even while you disappear for a second and reappear with a fresh and more enticing content by applying healthier content marketing tricks. It’s time for you to use a content marketing strategy that actually drives results to your site. Stay tuned for our next Superior Share blog installments where we’ll be posting even more valuable information!

When you read about content marketing tricks, it’s likely that you’ve already read over and over the same habits that you must follow if you want to increase your traffic. But as an online marketing Superior Share affiliate by now you know that the same old tricks just don’t seem to be doing what they’re supposed to. Nowadays our target audiences have grown tired of these tricks and hence it’s time for you to innovate and implement new, more adventurous tactics into your strategy. Consider the following tips when building or continuing with your ongoing content marketing strategy: • News coverage or a thought leader endorsement is what’s known as “Expert Content” and has been rather successful in recent online marketing campaigns. • You also want to assist your customers and help them be better in what they’re trying to achieve. • In these days cutting back on the length of content has worked wonders for many campaigns. Providing more value in shorter copy has reached a larger amount of readers. Writing sorter introductions, using more graphic images and not worrying about word count might be just what your content marketing strategy needs. • Build instant rapport with your readers by becoming more relevant in your content marketing and achieve a correct cultural reference. • Spend more money in content marketing and not just on content. • Consider blog scraping, or the process of scanning through a large number of blogs, searching for and copying content, as this is a cost-effective trick will increase traffic to your site. •We’ll discuss more content marketing tricks that will help you maximize traffic to your affiliate site and offering in our next Superior Share blog posts!

When talking about online marketing, we’re always going to come back to content. For online casino affiliates content is, and always will be, king. However, with the competition only getting increasingly fierce with time, we need to stay on top of creating winning content and being able to measure results in order to get the most out of our content. If you want to be able to reach a lager audience then you want to be creating content that stands out from your competitors by using several strategies that have proven to be effective. First off, you must learn to really know your audience and create content that will truly connect with them on an intellectual and emotional level. Always aim to grab your reader’s attention by coming up with an enticing title that will get them to click on your content. This is often referred to as “click-baiting”, or web content that has been created to generate online advertising revenue. When it comes to the usage of tools to measure your results, you will quickly learn that these are utterly important to understand if the information you have should be kept, or if this content is becoming irrelevant or being ignored. One of the most popular tools is certainly Google Analytics. These tools are free for the small business user and will undoubtedly work for you. However, if you’re looking for alternate solutions, you can always try other free tools that will measure your results such as Clicky.com, Piwik, StatCounter and ClickTale. Remember the importance of your content marketing strategies online. Learning about the tools that are available to you online to measure your content results will give you peace of mind that you are indeed creating the best material possible and reaching a bigger and better audience. We’ll […]

As we mentioned in our previous Superior Share post, solid SEO strategies will make your online casino affiliate business grow and continue growing over time. However, in order for you to be successful at this, you need to stay up to date with the industry best practices and this time around we want you to learn a little more about three different strategies that are perhaps somewhat more on the technical side. 1. Remember to focus on user intent. Ever since Google introduced its search algorithm Hummingbird, queries are handled in a different way and it now considers context and user intent, instead of just matching keywords to pages. This means that content now needs conversational keyword phrases that your readers and/or customers are likely to use when searching for your business. You also want to use broader, semantic terms. 2. Don’t forget about HTTPS (Hyper Text Transfer Protocol Secure – a secure method of exchanging web info). In 2014 Google announced that HTTPS became a ranking signal and that encrypted websites would in turn have a minor ranking advantage. Take into account that to encrypt your site, you’ll need to get an SSL certificate that isn’t free of charge. 3. Work to better your URL structure and change your URLs to static. Optimizing URLs can affect your rankings and click-through rates and could turn out to be one of the best SEO strategies you can use. Search engines find dynamic URLs which contain long ID numbers and “=” and “&” characters difficult to crawl and index. These aren’t very useful for searchers. You want to uses descriptive, page-related keywords in your URLs, and always aim to keep these simple. We’ll continue discussing more about online marketing for affiliates in our next Superior Share blog posts!

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By now we’re sure you know that well-grounded SEO strategies lead to online success and the growth of your business. However, with the constant evolution of the web and search engines, it’s not easy to know what a truly well-grounded SEO strategy really is. To make things easier on yourself, you want to always be up-to-date with changes and stick to industry best practices. Let’s start by pointing out 3 proven SEO strategies you can start implementing right away in order for you to increase traffic, leads, and conversions, as well as strengthen your online reputation. 1. Optimizing for mobile should be one of your top priority SEO strategies as mobile has become the leading digital platform. Internet usage on mobiles such as iPhones, Android or Tablet devices is now exceeding desktop usage, and Google prefers responsive and mobile-optimized websites. 2. Focus on tracking ROI metrics instead of solely tracking keyword rankings. You want to ask yourself if those keywords are generating leads and if they’re capturing new sales and business. 3. Keep in mind that you want to build fewer and better links since inbound links have always been a Google ranking signal. But also remember that link quality is crucial. A few amount of links from trusted authority sites work much better than many links from mediocre sites. We’ll take a look at other SEO strategies that will help you boost your business in our next Superior Share online casino affiliate blog installment. Stay tuned!

In these modern times that we live in, the search marketing environment that we’re working with has changed tremendously in the last few years and continues to change with each passing day. Superior Share is on top of those constant changes and we’ve come to understand just how vital content is and how important it is to search and digital marketing campaigns. In order for search and content affiliate marketers to build a strong search marketing strategy these need to have ample knowledge and a diverse set of skills that gives them direct access to understanding the needs and wants of their audience. Moreover, these abilities will also give marketers the chance to create content and advanced marketing strategies. Being that you’re part of this new content and search marketing environment, you must keep the following ideas in order for you to consolidate your strategic approach. You want to first and foremost remember your audience, which of course is your number one focus. However, you also want to keep in mind your demand as a successful demand generation will give you the chance for different people to discover who you are and what you’re all about. Lastly, don’t forget about your content and balancing it with demand generation campaigns. Remember that in order for your Superior Share content to be quality content you must find your way to master, drive, and coordinate it by using strong content marketing strategies and setting metrics, tracking, optimizing, and measuring your campaigns as much as you can. We’ll dive in deeper into this topic in our next Superior Share blog posts.

There’s no better day that today for you to start building your business in a way that truly lasts. And you can certainly get there if you create a strong email marketing strategy. It’s been said that out of all the different types of marketers, affiliates have some of the best reasons to take on email marketing. Why? In simple words, email marketing is thriving more and more each day largely because of the channel’s flexibility, universality, and familiarity. In addition, nowadays there’s an entire new generation of mobile device users, including smartphones and tablets, that allow for email access at any given time. A powerful Superior Share email marketing strategy begins with building a list, carries on with data management, and comes to an with revenue generation. When you build an acquisition strategy, it means that you’ve arranged your audience’s growth and have begun analyzing the places where your customers are already engage with your brand. You also need to understand the importance of optimizing for mobile and having your subscribers know they can expect a satisfying mobile experience every time. Your strategy should always consider that you’re sending out relevant information at all times and your emails should be personalized whenever possible. Being an affiliate and getting your customers attention is certainly no easy task. But our Superior Share blog intends to change this with more tips that can help you make your marketing a raging success.