As we mentioned in our previous Superior Share post, solid SEO strategies will make your online casino affiliate business grow and continue growing over time. However, in order for you to be successful at this, you need to stay up to date with the industry best practices and this time around we want you to learn a little more about three different strategies that are perhaps somewhat more on the technical side.

1. Remember to focus on user intent. Ever since Google introduced its search algorithm Hummingbird, queries are handled in a different way and it now considers context and user intent, instead of just matching keywords to pages. This means that content now needs conversational keyword phrases that your readers and/or customers are likely to use when searching for your business. You also want to use broader, semantic terms.

2. Don’t forget about HTTPS (Hyper Text Transfer Protocol Secure – a secure method of exchanging web info). In 2014 Google announced that HTTPS became a ranking signal and that encrypted websites would in turn have a minor ranking advantage. Take into account that to encrypt your site, you’ll need to get an SSL certificate that isn’t free of charge.

3. Work to better your URL structure and change your URLs to static. Optimizing URLs can affect your rankings and click-through rates and could turn out to be one of the best SEO strategies you can use. Search engines find dynamic URLs which contain long ID numbers and “=” and “&” characters difficult to crawl and index. These aren’t very useful for searchers. You want to uses descriptive, page-related keywords in your URLs, and always aim to keep these simple.

We’ll continue discussing more about online marketing for affiliates in our next Superior Share blog posts!