When talking about online marketing, we’re always going to come back to content. For online casino affiliates content is, and always will be, king. However, with the competition only getting increasingly fierce with time, we need to stay on top of creating winning content and being able to measure results in order to get the most out of our content.

If you want to be able to reach a lager audience then you want to be creating content that stands out from your competitors by using several strategies that have proven to be effective.

First off, you must learn to really know your audience and create content that will truly connect with them on an intellectual and emotional level. Always aim to grab your reader’s attention by coming up with an enticing title that will get them to click on your content. This is often referred to as “click-baiting”, or web content that has been created to generate online advertising revenue.

When it comes to the usage of tools to measure your results, you will quickly learn that these are utterly important to understand if the information you have should be kept, or if this content is becoming irrelevant or being ignored.

One of the most popular tools is certainly Google Analytics. These tools are free for the small business user and will undoubtedly work for you. However, if you’re looking for alternate solutions, you can always try other free tools that will measure your results such as Clicky.com, Piwik, StatCounter and ClickTale.

Remember the importance of your content marketing strategies online. Learning about the tools that are available to you online to measure your content results will give you peace of mind that you are indeed creating the best material possible and reaching a bigger and better audience. We’ll dive deeper into these measuring tools and winning content in our next Superior Share blog post. Keep reading!