Emails Marketing Tips for our Superior Share Readers
Email newsletter marketing is very much alive. As a matter of fact, many of our Superior Share online casino affiliates still believe newsletters are just as important as ever.
While social media and blogging are still #1 in the list of popularity these days, email continues to be one of the most powerful tools to keep and retain your loyal audience or customer base.
The subscription-based nature of email gets you inside your customers’ inner circle without raising their guard, which increases the potential for success – and the backlash if you do it wrong.
If you want to minimize the possible backlash that may come from sending email newsletters, and your also want to truly make the most of your email list, then there are two words you want to keep in mind: email etiquette.
Let’s start with the three basics:
1. Always get permission from your readers/customer base. Keep in mind at all times that whenever you send promotional newsletters to any contacts and you don’t have their permission, you are violating anti-spam law as well as angering potential customers.
2. Make your newsletters personal. Adding a nice personal touch to your newsletters will help you build a relationship with your subscribers and hence make them trust you more. And the way we see it, the more they trust you, the more they’re going to want to take advantage of that online slots promotion you’re trying to put out there.
3. Another great tip is to always add that unsubscribe option. This feature must be available in every single email or newsletter you send out. Why? Well, it just goes hand in hand with proper email etiquette and showing respect for your subscribers as long as you’re not too spammy, you shouldn’t worry about your unsubscribe rate anyway.
We’ll continue looking at more email marketing tips in our next Superior Share blog installment! Thank you for reading!