2016 is almost here and it’s time to take a look at the final SEO trends that will rule your Superior Share online marketing strategy this New Year. As Search Engine Optimization continues to move to include new technologies and platforms, next year it will be increasingly important for your brand to be on top of them all. Currently Twitter is testing a new feature called Moments, which will add posts, images, and videos from live events and ongoing news stories into a single channel for users to see. In other words, in 2016 people will actually become content creators, and other users can see events unfolding firsthand.

With 2015 coming to and end, it’s a great moment to continue taking a look at what will shape the future of Search Engine Optimization and the many changes that we predict will take place. First off, these days we know that written content is known as the “standard,” and throughout the year we’ve mentioned that including different formats of content in your online casino affiliate marketing strategy is a good idea. However, we also know that written content goes hand in hand with images, videos, infographics, images, and other mediums serving as exterior additions. But as a New Year approaches we can rest assured that a series of new technologies, and the persistence of trends that we’ve come to know, will change and video content will most likely play a bigger role. Apps such as Vine, Periscope, Snapchat, and more have already had an effect on visual content, but in 2016 we can look for Google to continue experimenting with video ads in search results. 2015 was a huge year for mobile and the New Year will bring even more optimization for mobile users. While we’ve grown used to desktop being a standard form of search, mobile searches have now surpassed desktop searches and in 2016 you can look for mobile traffic to gtow even more and desktop sites to begin fading into the background. Next year will truly be the year for digital assistants such as Siri and Google Now. Spoken language queries are vastly different from typed queries, which means a whole new type of long-tail keyword queries will rise. This trend could reward and better position pages that use colloquial or conversational content. We’ll continue to look at more SEO trends to expect in 2016 in our last Superior Share blog post of the year. Stay […]

The SEO world is constantly changing. And in this ever-changing and volatile SEO world, Superior Share online marketing strategy needs to be up to date with what’s happening and what will happen in the New Year to come. As a matter of fact, every single month something new seems to change things around and this should always be our driving force to reevaluate what’s important and what’s not. When we look at what was going on SEO wise back in 2011, it really doesn’t have much in common with best practices today. However, it’s important to keep in mind that many of today’s best practices will be relevant for the long run. As 2015 comes to an end, it’s vital for you to consider which elements of your SEO campaign will be relevant throughout 2016 and which ones might expire or change in unfamiliar ways. This year we witnessed many changes to the Search Engine Optimization landscape, from tweaks and tugs here and there to ranking factors to changes in potential visibility. In the New Year to come you can expect more changes similar to these. When we take a closer look at what’ going on, we can determines search engine’s – such as Google – priorities, and use these to estimate changes that will happen in the near future. For one, 2016 will have social media becoming an even bigger asset for your strategy, as it will have more importance in the search visibility area. At the present time, social media probably plays a minimal role in directly influencing your rankings, though it likely plays strong indirect roles in doing so. Bigger social signals (for instance, users actually sharing your content or interacting and networking with your brand) are helpful when it comes to ranking higher, but in general, […]

SEO and SEM (Search Engine Marketing) are closely related efforts that have to do with your Superior Share online marketing. By now we’ve let you in on how SEO is more of a technical discipline than SEM, however both are just as important when it comes to increasing the number of visitors you get and goal conversions from your marketing. While we know the specific definitions of SEO and SEM are often entwined, they each look to increase the overall results from a comprehensive and smart online marketing campaign. SEM is a more vast term when compared to SEO and describes all strategies safeguarding your website ranks well in search engine rankings and increases the number of site visitors. By association, SEM can include social media optimization (SMO) and social media marketing (SMM). SEO is a part of SEM and the latter forms a part of the expansive field of online marketing. When we talk about virtual marketing we talk about an industry that considers all factors related to the marketing of products or services online. When you think about this type of marketing you not only think about promoting your website; you also think about the creative and technical aspects of design, growth, advertising, and online sales. Next week we will talk a little more about SMO, SMM and other virtual marketing techniques that will help your online casino Superior Share strategies.