SEO and SEM (Search Engine Marketing) are closely related efforts that have to do with your Superior Share online marketing. By now we’ve let you in on how SEO is more of a technical discipline than SEM, however both are just as important when it comes to increasing the number of visitors you get and goal conversions from your marketing. While we know the specific definitions of SEO and SEM are often entwined, they each look to increase the overall results from a comprehensive and smart online marketing campaign. SEM is a more vast term when compared to SEO and describes all strategies safeguarding your website ranks well in search engine rankings and increases the number of site visitors. By association, SEM can include social media optimization (SMO) and social media marketing (SMM). SEO is a part of SEM and the latter forms a part of the expansive field of online marketing. When we talk about virtual marketing we talk about an industry that considers all factors related to the marketing of products or services online. When you think about this type of marketing you not only think about promoting your website; you also think about the creative and technical aspects of design, growth, advertising, and online sales. Next week we will talk a little more about SMO, SMM and other virtual marketing techniques that will help your online casino Superior Share strategies.