Your main goal when it comes to SEO is to improve your sites’ interaction with both your visitors as well as search engines. When you follow strong search engine optimization practices you’ll make it easier for search engines to successfully index, crawl, and understand your online content. To build a successful SEO campaign you’ll need to implement small changes to sections of your website. When you take a look at these changes individually, these they might seem like cumulative improvements, however when these are all combined with other optimizations to your site, they’re bound to have a much more palpable effect on your website’s user experience and behavior in organic search results. When you’re thinking about your optimization decisions, above all, you want to think about what your visitors want and like. Your website’s success is all about your visitors or readers and these are the people that are making use of search engines to find you. SEO is all about being determined to make your site work in relation to visibility in search engines, nevertheless your visitors are the ones that really make things happen, and not search engines. In our next blog post we’ll be taking a closer look at the different optimization practices (such as creating unique page titles, meta tags, improving site structure and more) that will help you improve your Superior Share affiliate content.
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When you think about what content in Content Marketing is, the answer to this is that it can truly be anything as there have been many debates online as to what is actually content and what isn’t. For instance, blog articles are considered to be content, and the same goes for videos and infographics (although many consider the latter to be dying). And while Social Media posts are also considered to be content, not every single tweet will have the same value in regards to content. Now that we’ve covered some Content Marketing road, it’s a good time to take a closer look at SEO and how it is linked to your content. As you probably know by now, SEO stands for Search Engine Optimization and it’s the intricate process of optimizing a website and it’s content so that it can attract more website traffic from search engine result pages. The different search engines (such as Google, Bing, Yahoo search, Ask) decide how to rank your website content based on the amount of links from other websites to yours and the amount of related keywords in the copy on your site. However, as you correctly assume, things are actually a little more complicated than this. Implementing the proper SEO techniques and strategies to your site will allow you to improve the ranking of your site. And how do you do this? By improving keyword density for specific keywords, by providing more content for specific keywords and by generating backlinks to your site. We will dive deeper into SEO in our next Superior Share blog installment. Stay tuned!
As you now know, from our previous Superior Share blog installments, the first thing you need to do in order to achieve a successful strategy of LSI keyword implementation for SEO, is to pinpoint the main keyword or keywords that you wish to target. Keyword research is a vital step towards creating the best content possible. As you progress, you want to look for the Related LSI keywords (rLSI) and Synonymous LSI keywords (sLSI) terms to that of your main keywords. The rLSI are used to diversify your articles and broaden its information, while the sLSI keywords are used to enhance the keyword density of the term you want to rank for. When you think about LSI keywords for search engine optimization you want to be creating content with a double purpose. The first goal is to have your readers in mind, but you also want to be thinking about how search engines, such as Google, will react. Take a closer look at your rLSI terms and search for concepts or topics that are vital and related to the main keyword. When you have these new themes you can then create content that covers all of these ideas. In turn, you’ll have the chance to create useful content that makes use of LSI keywords. You also want to share keyword density of your keywords with your synonymous LSI phrases. Use these sLSI keywords less regularly than your main keyword phrase. Don’t forget to continue adding your keywords in your H1 and H2 tags and also include these at lease once above the fold. Furthermore, be sure to always add your keywords in your meta-data (title tags) and semantic-markup. Stay tuned for new Superior Share blog installments as we’ll continue with more helpful tools on social media marketing, SEO, content marketing […]