When talking about online marketing, we’re always going to come back to content. For online casino affiliates content is, and always will be, king. However, with the competition only getting increasingly fierce with time, we need to stay on top of creating winning content and being able to measure results in order to get the most out of our content. If you want to be able to reach a lager audience then you want to be creating content that stands out from your competitors by using several strategies that have proven to be effective. First off, you must learn to really know your audience and create content that will truly connect with them on an intellectual and emotional level. Always aim to grab your reader’s attention by coming up with an enticing title that will get them to click on your content. This is often referred to as “click-baiting”, or web content that has been created to generate online advertising revenue. When it comes to the usage of tools to measure your results, you will quickly learn that these are utterly important to understand if the information you have should be kept, or if this content is becoming irrelevant or being ignored. One of the most popular tools is certainly Google Analytics. These tools are free for the small business user and will undoubtedly work for you. However, if you’re looking for alternate solutions, you can always try other free tools that will measure your results such as Clicky.com, Piwik, StatCounter and ClickTale. Remember the importance of your content marketing strategies online. Learning about the tools that are available to you online to measure your content results will give you peace of mind that you are indeed creating the best material possible and reaching a bigger and better audience. We’ll […]
Superior Share Affiliate Blog
As we mentioned in our previous Superior Share post, solid SEO strategies will make your online casino affiliate business grow and continue growing over time. However, in order for you to be successful at this, you need to stay up to date with the industry best practices and this time around we want you to learn a little more about three different strategies that are perhaps somewhat more on the technical side. 1. Remember to focus on user intent. Ever since Google introduced its search algorithm Hummingbird, queries are handled in a different way and it now considers context and user intent, instead of just matching keywords to pages. This means that content now needs conversational keyword phrases that your readers and/or customers are likely to use when searching for your business. You also want to use broader, semantic terms. 2. Don’t forget about HTTPS (Hyper Text Transfer Protocol Secure – a secure method of exchanging web info). In 2014 Google announced that HTTPS became a ranking signal and that encrypted websites would in turn have a minor ranking advantage. Take into account that to encrypt your site, you’ll need to get an SSL certificate that isn’t free of charge. 3. Work to better your URL structure and change your URLs to static. Optimizing URLs can affect your rankings and click-through rates and could turn out to be one of the best SEO strategies you can use. Search engines find dynamic URLs which contain long ID numbers and “=” and “&” characters difficult to crawl and index. These aren’t very useful for searchers. You want to uses descriptive, page-related keywords in your URLs, and always aim to keep these simple. We’ll continue discussing more about online marketing for affiliates in our next Superior Share blog posts!
This August Superior Casino continues to bring you great new game additions such as Pistols & Roses. This classic 3 reel and 1 payline slot game is available for your players to play in the download version or via the web browser no-download game. Pistols & Rivals is yet another fantastic Rival Gaming creation that will have your players creating huge winning combos rather quickly. With favorite betting features such as multi-symbol payouts, scatters and wild icons, this game will become a favorite for all types of bettors. Your players have the chance to place different bet sizes with options available anywhere from 0.01, 0.05, 0.10 and up to 0.25. Bettors can take their pick to place their bets with 1 and up to 3 coins per payline. Pistols & Roses has a total default bet set at $3.00. The symbols players will find on the reels include hearts, spades, clovers, diamonds, handguns, ammunitions, 7’s, Wild roses and revolver chambers. Great graphics, superb sound effects and bright color combinations help take Pistols & Roses to a highly entertaining status for all your players to enjoy. Get your players to enjoy a Pistols & Roses now, a slot game packed with winning chances and a whole lot of rock and roll attitude!
By now we’re sure you know that well-grounded SEO strategies lead to online success and the growth of your business. However, with the constant evolution of the web and search engines, it’s not easy to know what a truly well-grounded SEO strategy really is. To make things easier on yourself, you want to always be up-to-date with changes and stick to industry best practices. Let’s start by pointing out 3 proven SEO strategies you can start implementing right away in order for you to increase traffic, leads, and conversions, as well as strengthen your online reputation. 1. Optimizing for mobile should be one of your top priority SEO strategies as mobile has become the leading digital platform. Internet usage on mobiles such as iPhones, Android or Tablet devices is now exceeding desktop usage, and Google prefers responsive and mobile-optimized websites. 2. Focus on tracking ROI metrics instead of solely tracking keyword rankings. You want to ask yourself if those keywords are generating leads and if they’re capturing new sales and business. 3. Keep in mind that you want to build fewer and better links since inbound links have always been a Google ranking signal. But also remember that link quality is crucial. A few amount of links from trusted authority sites work much better than many links from mediocre sites. We’ll take a look at other SEO strategies that will help you boost your business in our next Superior Share online casino affiliate blog installment. Stay tuned!