At this point it’s important for you to be creating outlines for your blog posts, articles, social media posts and so on. And these outlines need to have at least three different elements which include an energetic search engine optimized headline, an order of keyword-rich subheadings, and of course, your main message or ideas you want to convey. Granted, you’re always able to optimize once you’re actually writing, but having an outline will ultimately make it easier for you to have a successful Superior Share online marketing strategy. But your outline will mean nothing if you’re not writing for your audience. While this might seem redundant for some, others might be forgetting about their audience altogether. While Search Engine Optimization is key, finding content that truly works and engaging with it are totally different things. In other words, you need to keep things pretty audience oriented and write for your readers. You will be optimizing with keywords once you are done. When you learn how to incorporate keywords effectively you will notice that these really and truly have an effect on rankings and user experience. Even while keywords are not as important as they used to be in the past, these days what matters most is relevance, prominence, and density. Think about how you’re using keywords and where you’re using these. This will make all the difference in your marketing strategy. More on successful online marketing strategies in our next Superior Share blog installment.