In these modern times that we live in, the search marketing environment that we’re working with has changed tremendously in the last few years and continues to change with each passing day. Superior Share is on top of those constant changes and we’ve come to understand just how vital content is and how important it is to search and digital marketing campaigns. In order for search and content affiliate marketers to build a strong search marketing strategy these need to have ample knowledge and a diverse set of skills that gives them direct access to understanding the needs and wants of their audience. Moreover, these abilities will also give marketers the chance to create content and advanced marketing strategies. Being that you’re part of this new content and search marketing environment, you must keep the following ideas in order for you to consolidate your strategic approach. You want to first and foremost remember your audience, which of course is your number one focus. However, you also want to keep in mind your demand as a successful demand generation will give you the chance for different people to discover who you are and what you’re all about. Lastly, don’t forget about your content and balancing it with demand generation campaigns. Remember that in order for your Superior Share content to be quality content you must find your way to master, drive, and coordinate it by using strong content marketing strategies and setting metrics, tracking, optimizing, and measuring your campaigns as much as you can. We’ll dive in deeper into this topic in our next Superior Share blog posts.