The 4 Pillars of Digital Marketing for Superior Share Readers

January 21st, 2016

By now we’re sure that you’re more than aware of the fact that digital marketing – otherwise known as online marketing — is any type of marketing provided via an Internet, mobile or tablet device. Digital marketing is intricate and is composed of various elements that must be incorporated into your general marketing plan. Hence, it’s strongly suggested that you establish your Superior Share plans and associated strategies around the four pillars of digital marketing, which are: content, communication, community and commerce.

These 4 pillars are connected and support each other. You must aim to use each of these components and remember that they all work individually as well as collaboratively to accomplish overarching business objectives.

Yeah, we’ve said it before and we’ll say it again: content is king. With strong content you’re bound to attract readers as well as search robots. As social media has evolved, so has the importance of your digital marketing message’s context and content in general. When it comes to digital platforms, communication is vital as we can deliver messages through various communication channels, including email, feeds, chats, social media and more.

A sense of community has grown incredibly over the last few years in digital marketing terms. Social media networks such as Facebook, work as platforms that individuals benefit from and use to engage and interact with others. These platforms have actually become the tools to extend engagement and sharing – and therefore attract others to your brand. Commerce and having a digital presence is vital when making sure that your offering is included in the consideration set.

This 2016 Follow What Your Online Casino Superior Share Competitors Are Doing

January 14th, 2016

In 2016 your competitors are an important source of information when you’re thinking about setting up your Superior Share online marketing strategy. If your competitors are having success, you’re going to want to evaluate what they are doing on the different social media platforms, in regards to their website content and their blogs, and you’re going to want to use it and apply it to your own strategy.

Keep in mind that to maintain relevancy and boost your offering, you want to follow what’s trending in social media and what is relevant on news sites, and feel compelled to write related articles and use hashtags on Twitter, Facebook and Instagram. This can be a truly powerful way to position your brand among the top search results. However, it can also be a problem with many chances for errors. You want to choose your news wisely.

A common strategy is for you to organize sources and articles into lists, which will then be shared with your audience. This has the double benefit of being relatively simple to compose and can help build an association with other content creators. These lists and groups of resources can be a beneficial way of both providing your readers with tools they can use for their own success and showing your brand truly values relationships above quick earnings.

More about online content marketing tips in our next Superior Share blog installments! Stay tuned!

What’s in Store for 2016 SEO Trends that Work for your Superior Share Strategy

December 31st, 2015

2016 is almost here and it’s time to take a look at the final SEO trends that will rule your Superior Share online marketing strategy this New Year.

As Search Engine Optimization continues to move to include new technologies and platforms, next year it will be increasingly important for your brand to be on top of them all.

Currently Twitter is testing a new feature called Moments, which will add posts, images, and videos from live events and ongoing news stories into a single channel for users to see. In other words, in 2016 people will actually become content creators, and other users can see events unfolding firsthand.

Hence, added content will reduce the strength of news articles that aren’t automatically sourced and will lessen the field of content marketing for everyone and in turn rising in importance for search visibility.

Moreover, Google has already deals in place with Facebook and Twitter for 2016 where users search for a news item, and they will most likely see a tweet or two appear in their mobile search results. Net year more platforms will become more strongly indexed in the vaults available to the most important search engines. Social posts will be as important to any independent web page, and the separation of “web” and “social media” will become even more distant when looked at from an SEO perspective.

In the New Year deep links in apps will hold an even stronger value. As part of the change toward focusing on mobile users, search engines are already anticipating a move into a world where apps could overtake traditional websites in popularity and functionality.

It’s time to celebrate yet another successful year at Superior Share! Keep posted for more blog posts containing more online marketing tips, SEO strategies and much more!

More SEO Trends to Expect for Your 2016 Superior Share Year

December 24th, 2015

With 2015 coming to and end, it’s a great moment to continue taking a look at what will shape the future of Search Engine Optimization and the many changes that we predict will take place.

First off, these days we know that written content is known as the “standard,” and throughout the year we’ve mentioned that including different formats of content in your online casino affiliate marketing strategy is a good idea. However, we also know that written content goes hand in hand with images, videos, infographics, images, and other mediums serving as exterior additions. But as a New Year approaches we can rest assured that a series of new technologies, and the persistence of trends that we’ve come to know, will change and video content will most likely play a bigger role. Apps such as Vine, Periscope, Snapchat, and more have already had an effect on visual content, but in 2016 we can look for Google to continue experimenting with video ads in search results.

2015 was a huge year for mobile and the New Year will bring even more optimization for mobile users. While we’ve grown used to desktop being a standard form of search, mobile searches have now surpassed desktop searches and in 2016 you can look for mobile traffic to gtow even more and desktop sites to begin fading into the background.

Next year will truly be the year for digital assistants such as Siri and Google Now. Spoken language queries are vastly different from typed queries, which means a whole new type of long-tail keyword queries will rise. This trend could reward and better position pages that use colloquial or conversational content.

We’ll continue to look at more SEO trends to expect in 2016 in our last Superior Share blog post of the year. Stay tuned!

New SEO Trends to Expect for your Superior Share New Year

December 11th, 2015

The SEO world is constantly changing. And in this ever-changing and volatile SEO world, Superior Share online marketing strategy needs to be up to date with what’s happening and what will happen in the New Year to come. As a matter of fact, every single month something new seems to change things around and this should always be our driving force to reevaluate what’s important and what’s not.

When we look at what was going on SEO wise back in 2011, it really doesn’t have much in common with best practices today. However, it’s important to keep in mind that many of today’s best practices will be relevant for the long run. As 2015 comes to an end, it’s vital for you to consider which elements of your SEO campaign will be relevant throughout 2016 and which ones might expire or change in unfamiliar ways.

This year we witnessed many changes to the Search Engine Optimization landscape, from tweaks and tugs here and there to ranking factors to changes in potential visibility. In the New Year to come you can expect more changes similar to these. When we take a closer look at what’ going on, we can determines search engine’s – such as Google – priorities, and use these to estimate changes that will happen in the near future.

For one, 2016 will have social media becoming an even bigger asset for your strategy, as it will have more importance in the search visibility area. At the present time, social media probably plays a minimal role in directly influencing your rankings, though it likely plays strong indirect roles in doing so.

Bigger social signals (for instance, users actually sharing your content or interacting and networking with your brand) are helpful when it comes to ranking higher, but in general, social media still works as a great external channel to bring more inbound traffic for your site and this will probably remain throughout the New Year.

More about new SEO trends to expect for your 2016 Superior Share SEO strategies in our next blog installment.

Relationship Between SEO, SEM and Your Superior Share Online Marketing

December 4th, 2015

SEO and SEM (Search Engine Marketing) are closely related efforts that have to do with your Superior Share online marketing. By now we’ve let you in on how SEO is more of a technical discipline than SEM, however both are just as important when it comes to increasing the number of visitors you get and goal conversions from your marketing.

While we know the specific definitions of SEO and SEM are often entwined, they each look to increase the overall results from a comprehensive and smart online marketing campaign. SEM is a more vast term when compared to SEO and describes all strategies safeguarding your website ranks well in search engine rankings and increases the number of site visitors. By association, SEM can include social media optimization (SMO) and social media marketing (SMM).

SEO is a part of SEM and the latter forms a part of the expansive field of online marketing. When we talk about virtual marketing we talk about an industry that considers all factors related to the marketing of products or services online. When you think about this type of marketing you not only think about promoting your website; you also think about the creative and technical aspects of design, growth, advertising, and online sales.

Next week we will talk a little more about SMO, SMM and other virtual marketing techniques that will help your online casino Superior Share strategies.

Cirque Du Slots: Superior Casino’s New i-Slot

November 26th, 2015

Superior Casino and Rival Gaming have teamed up once again and delivered a brand new i-Slot: Cirque Du Slots. Set to a carnival and festive background, this 25 payline and 5 reel game showcases the hugely popular interactive features of these kinds of slot machine games.

Your players will get to experience true interaction as they move across 3 different circus acts with a unique casing each. Three or more of the Unicycle icons are in charge of taking the gameplay to the next act.

When players land three or more of the Clown symbols they will trigger the Free Spins round. The Green Acrobat symbol works as the Expanding Wild in Cirque Du Slots and will expand horizontally during Act 1, either horizontally or vertically with a 2x multiplier in Act 2, and both horizontally and vertically in Act 3.

Acrobats, trained animals, trapeze acts, juggling pins, a balance ball, a clown hat and more will give your players loads of winning opportunities. In addition, bettors can take their pick from available coin sizes that go from 0.01 and all the way to 0.25.

Just in time for the holidays, Cirque Du Slots is a thrilling new slot that promises to bring excitement and colorful wins to all your players accounts.

A Great Online Marketing Strategy: Debunking SEO Myths

November 12th, 2015

When you’re thinking about your Superior Share online casino, affiliate and marketing strategies, you want to rank in the top results of search engines. In simple terms, there’s really no way around it! But worry not, a great strategy is something you can start applying today and if stick with it, you’ll experience positive results.

If you want your business to be successful, you want to keep your SEO sharp and running at all times. However, there are many things you could be doing wrong and not even know you’re doing it. Let’s take a look at some popular beliefs or SEO myths that need to be debunked ASAP!

First of all, you need to forget about the death of the keyword. Even though keywords may have lost their number one spot in the SEO world, you’re still going to need to do some keyword research. However, you now want to focus on LSI or semantic searching – which we’ll be discussing further in next Superior Share blog installments.

Another myth we want to bury is that longer copy is the way to go and that it tends to convert better. But the truth is that length isn’t important at all. In reality, Google doesn’t count words on a page to determine ranking as it even searches 140-character Twitter posts. Keep in mind that even the shortest article is able to generate tons of traffic, shares and comments, all of which will affect placement. What you want to remember is that SEO copywriting content needs to be unique and interesting, regardless of the length.

Learn more about organic and paid results in our next Superior Share blog post.

Creating Outlines to Broaden your Online Marketing Strategy

October 29th, 2015

At this point it’s important for you to be creating outlines for your blog posts, articles, social media posts and so on. And these outlines need to have at least three different elements which include an energetic search engine optimized headline, an order of keyword-rich subheadings, and of course, your main message or ideas you want to convey. Granted, you’re always able to optimize once you’re actually writing, but having an outline will ultimately make it easier for you to have a successful Superior Share online marketing strategy.

But your outline will mean nothing if you’re not writing for your audience. While this might seem redundant for some, others might be forgetting about their audience altogether. While Search Engine Optimization is key, finding content that truly works and engaging with it are totally different things. In other words, you need to keep things pretty audience oriented and write for your readers. You will be optimizing with keywords once you are done.

When you learn how to incorporate keywords effectively you will notice that these really and truly have an effect on rankings and user experience. Even while keywords are not as important as they used to be in the past, these days what matters most is relevance, prominence, and density. Think about how you’re using keywords and where you’re using these. This will make all the difference in your marketing strategy.

More on successful online marketing strategies in our next Superior Share blog installment.

SEO Writing Techniques to Boost Your Superior Share Strategy

October 22nd, 2015

Last week we talked about how creating top-notch content and mixing it with strong search engine optimization will work wonders for your online marketing strategy. And this week we’d like to dive in deeper and look at some of the writing techniques that will boost your approach.

We mentioned how creating a content calendar helps you keep track of important events you want to be writing about. A calendar will also force you to research your keywords and topics. And since you are writing all your engaging headlines in advance and have a wider scope of your content, you will be avoiding repetition, and most importantly there will be continuity. Finally, if you are doing the right things, your web page and site will attract and maintain more visitors.

You also want to create outlines as creating detailed ones for your articles, blog posts, and web copy in advance will help you broaden your online marketing strategy. First of all, this saves you time and effort. It gives you a chance to structure your content for better readability and SEO. Moreover, it makes you think about the messages that you want to convey in your SEO writing and helps you avoid all that unwanted fluff.

Let’s talk more about creating outlines and thinking about your audience in our next Superior Share blog installment. Care to join us?